2020 - Present
Web 3 Consultant
Growing brands presence in Web3. Clients include Giant Propeller, Infinite World, Good Work House, McLaren, & Hennessy.
Community Management - Develop strategies for maintaining engagement using social media, customer support, events and promotions. (Discord, Twitter, Telegram) Report on the state of the community using established documenting methods, relevant metrics, and KPIs.
Collector Relations - Pairing collectors with digital artists. Cultivate and strengthen collector base by unlocking value and utility to our associated NFT collections.
2021 - Present
Leading the development of online and IRL communities of musicians, visual artists, and fans associated with the Love Machine music and wellness festival.
Directing onsite photographers and videographers to capture the story of the event. Collecting all content and distributing to global media partners.
Organizing panels of technologists, thought leaders, and digital artists to speak about cutting edge of their industries.
Los Angeles, CA
Artist Relations I Product Evangelist
- Lead product marketing (value proposition, goals, narratives, go-to-market strategy, partnerships) for performance based products.
- Artist Relations - Develop and nurture relationships with AKAI Artists in the electronic music industry. - Facilitate training of relevant products.
- Contribute strategically to thought leadership narrative of the musical instrument hardware industry.
- Work with Engineering and Product Managers to create new features, techniques, and workflows.
- Produce education content for AKAI Pro. Includes script writing, filming, editing, and market messaging.
Managed production and logistics all for club shows, festival stages, video streams, and live radio broadcasts.
Main point of contact for performing artists, managers, agents, talent buyers, promoters, and record labels while touring.
Over 100 successful shows with out a missed flight or late start.
Airport > Hotel > Venue > Repeat
Pete and Carnage
b2b Montral 11/15
Lead Product Specialist I Artist Relations
Expertise on the full line software and hardware products across all brands (KOMPLETE, MASCHINE, TRAKTOR).
Worked in tandem with artist relations to acquire new and nurture existing partner relationships by providing in-depth training.
Hired and managed a continental network of DJ and Producer Product Specialists in key markets and was responsible for sharing product updates and collecting market feedback.
Established relationships with artists & VIPs which led to freelance work tour managing DJs including Danny Tenaglia, Nicole Moudaber, & Idris Elba.
Native Instruments - I was hired hired as Lead Traktor Product Specialist. After showcasing my abilities with MASCHINE and KOMPLETE I was promoted to Lead Product Specialist for all three brands. I became proficient in the entire spectrum of digital music from design to performance. Each brand offered a different flavor of creativity and exposed me to both commercial and niche markets.
Co-Founder I Lead Engineer
GRADIENT Studio is a 2400 sq. ft photo & recording studio seeded in the heart of DTLA’s arts district. Gradients blacklight reactive sunset and greyscale wall murals “Elysium" painted by Norman Zammit in 1996, are recognized by the Los Angeles Art Association as a monument of LA art history.
• Responsible for bookings, maintenance, marketing, and client communications.
• Notable clients include DJ Mag, Blue Microphones, Native Instruments, Hard Rock Hotels,
ESPN, LA Clippers, and Boiler Room TV.
• Popular hangout destination for touring artists passing through LA.
The official MASCHINE Studio performance video with Jeremy Ellis was shot in front the elysium gradient wall. This was defining moment in my artistic journey as it was the first time I witnessed mastery on pads in person.
When Blue needed a space to film promotional video for the launch of MoFi headphone line they came to Gradient.
Behind the graident walls was "Luv Ü Studio" This room was where I began to start pushing the limits of MASCHINE and in turn live performance with electronics. This video highlights two important steps in dance music. It steps outside the formula of four on the floor
Playing synths for my brother "Lost Miads"
Boiler Room LA
Nick at work 2015
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Gained expertise in full line of Apogee product and valuable knowledge of the studio industry.
Developed a seasoned ear for high fidelity audio.
Represented company at trade shows demoing full product line.
Established marketing partnerships in education, technology, and music industry.
Apogee laid the foundation for my career in music technology by strengthening my education in digital recording and exposing me to a tenured network of world class engineers & artists. Having access to Apogee Studio allowed me to expand my craft and watch recordings of KCRW Morning Becomes Eclectic.
Manager I Recording Engineer I Producer
Shortly after arriving in Los Angeles I opened up Wolfden Studio LA
Guitar Center Lessons
Developed and implemented a recording education program.
Educate and advise students on all topics related to recording, song writing, and audio production.
Course marketing, writing curriculum, market research, and web development.
The John Lennon Educational Tour Bus is a non profit mobile recording studio which travels the united states ten months a year providing free hands on workshop to students of all ages. A typical day on the bus lasted 6-8 hours and includes that many students and in which time we write and record and original song from scratch and produce a music video. The experience had a tremendous impact on the trajectory of my life by exposing me world class cities, artists, and equipment.