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Venice Beach

 • Founded one of LA’s earliest grassroots communities focused on AI, Web3, and creative tech, growing to over 4,000 members and cultivating a lasting culture of experimentation and inclusion.

• Pioneered a hybrid media format combining live panels, in-studio audiences, and livestream chat producing over 150 Thursday night shows that enabled real-time, multi-directional discussions between thought leaders and the community.

• Organized weekly Sunday hackathons focused on the latest AI breakthroughs, facilitating hands-on exploration of new tools and fostering early collaboration among builders, artists, and technologists.

• Created IRLA Studios as a home for ongoing dialogue and creativity where art, tech, and culture intersected through consistent programming, welcoming energy, and a shared sense of curiosity.

2020 - 2023

Blockchain Marketing Consultant

• Advised marketing and creative teams at brands including Giant Propeller, Infinite World, McLaren, and Hennessy during the early Web3/NFT wave, ensuring messaging stayed aligned with the fast-evolving cultural context.
• Delivered educational workshops and Lunch & Learns to internal teams, helping them understand the NFT ecosystem, audience behavior, and market opportunities.
• Conducted deep research into Web3 community trends and platform dynamics, translating insights into actionable recommendations for brand positioning and campaign strategy.
• Collaborated with creative directors and strategists to adapt content and tone for Web3-native audiences, bridging traditional brand language with emerging internet culture.

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2021 - Present

Community/Media Manager

  • Hire and manage a team of photographers and videographers for Love Machine music festival

  • Coordinate with artists and their management teams to capture and distribute event content

  • Ensure all media content accurately represents the spirit and energy of the festival

  • Collaborate with the marketing team to strategize and execute a content distribution plan

  • Maintain and organize media files and documentation for the festival.

AKAI Pro

2018-2020

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Los Angeles, CA

Product Marketing I Artist Relations

• Led product marketing efforts for AKAI’s flagship performance products, translating artist needs into positioning, messaging, and GTM strategies that resonated with a rapidly evolving electronic music scene.
• Introduced and evangelized novel digital music workflows using AKAI’s hardware and software ecosystem, driving adoption through community engagement and artist-led demos.
• Collaborated directly with the global user base to co-create terminology and performance standards, shaping the cultural and technical language of modern electronic music.
• Built deep relationships with creators and influencers, using their feedback to refine features and inform the product roadmap in close collaboration with engineering and design.
• Represented AKAI at industry events, panels, and showcases, acting as both product expert and culture translator, bridging the gap between users, tech teams, and the broader music performance world.

2015-2020

Tour M​anager

• Worked as Pete Tong’s North American tour manager, overseeing shows and broadcasts across the U.S., Canada, and Mexico. Managed clubs, festivals, livestreams, and radio events with zero logistical failures.
• Acted as the central liaison between artists, agents, venues, and promoters. Handled travel, production logistics, and on-site needs with professionalism and care.
• Built a strong network of top-tier DJs, producers, and creatives. This network continues to shape my presence in the electronic music and music tech communities.
• Traveled extensively and engaged across cultures, gaining a front-row seat to the inner workings of global music culture. Through close collaboration with one of the most influential DJs of all time, I received mentorship that shaped both my creative direction and professional values.

Airport > Hotel > Venue > Repeat

Pete and Carnage

b2b Montral 11/15

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Lead Product Specialist I Artist Relations

• Served as the public-facing expert for TRAKTOR, MASCHINE, and KOMPLETE, delivering high-impact demos, workshops, and artist sessions that shaped how users adopted and understood Native Instruments’ products.
• Translated complex product features into clear, compelling workflows that resonated with artists, educators, and retailers across varied levels of technical fluency.
• Collaborated with product, marketing, sales, and artist relations teams to ensure consistent messaging and to bring field-level insights back into the product development cycle.
• Rapidly onboarded multiple new product lines, refining internal documentation and educational materials to support successful launches and customer adoption.
• Recruited, trained, and led a team of product specialists across key U.S. markets, ensuring continuity in product knowledge, positioning, and community engagement.

Native Instruments - I was hired hired as Lead Traktor Product Specialist. After showcasing my abilities with MASCHINE and KOMPLETE I was promoted to Lead Product Specialist for all three brands. I became proficient in the entire spectrum of digital music from design to performance. Each brand offered a different flavor of creativity and exposed me to both commercial and niche markets.

2013-2015

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Native Instruments

2012-2017

Gradient Studio

Co-Founder I Lead Engineer

• Founded and ran a self-funded creative studio business, providing space and technical support for audio recording, live performances, photography, and music video production.
• Oversaw all operations from equipment maintenance to client management, ensuring a seamless experience and high retention across sessions and events.
• Secured and grew accounts with notable clients including DJ Mag, Blue Microphones, Native Instruments, Boiler Room TV, ESPN, Hard Rock Hotels, and the LA Clippers.
• Built a client base through grassroots promotion and reputation, establishing the studio as a trusted space for creative expression and high-quality production.
• Managed billing, bookings, and customer relationships, gaining firsthand experience with creative business operations and long-term client development.

The official MASCHINE Studio performance video with Jeremy Ellis was shot in front the elysium gradient wall. This was defining moment in my artistic journey as it was the first time I witnessed mastery on pads in person. 

When Blue needed a space to film promotional video for the launch of MoFi headphone line they came to Gradient.  

Behind the graident walls was "Luv Ü Studio" This room was where I began to start pushing the limits of MASCHINE and in turn live performance with electronics. This video highlights two important steps in dance music. It steps outside the formula of four on the floor

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Playing synths for my brother "Lost Miads"

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Boiler Room LA

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Nick at work 2015

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Team Supreme

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Lost Midas

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2010-2013

Apogee Electronics

Technical Support

• Broke into the professional audio industry by joining Apogee, a leading high-end studio hardware brand, and gained firsthand experience supporting premium, studio-grade equipment.

• Delivered front-line technical support to a wide range of users — from home producers to high-end studio professionals — refining my ability to communicate complex solutions with clarity, empathy, and precision.


• Developed a strong understanding of what makes a truly exceptional product, both technically and experientially, through daily interactions with gear, engineers, and end users.


• Built lasting relationships inside the company and across the user community, setting the tone for a career focused on empowering creators through thoughtful, well-crafted tools.


• Improved critical listening skills through real-world testing and high-stakes feedback, sharpening both technical judgment and creative empathy.

Apogee laid the foundation for my career in music technology by strengthening my education in digital recording and exposing me to a tenured network of world class engineers & artists. Having access to Apogee Studio allowed me to expand my craft and watch recordings of KCRW Morning Becomes Eclectic. 

Apogee Electronics

2009-2011

2009-2012

Manager I Recording Engineer I Producer 

Shortly after arriving in Los Angeles I opened up Wolfden Studio LA

Wolfden LA

2009-2011

Guitar Center Lessons

Audio/Midi Instructor

  • Developed and implemented a recording education program. 

  • Educate and advise students on all topics related to recording, song writing, and audio production. 

  • Course marketing, writing curriculum, market research, and web development. 

Guitr Center Lessons

2007-2008

Engineer

The John Lennon Educational Tour Bus is a non profit mobile recording studio which travels the united states ten months a year providing free hands on workshop to students of all ages. A typical day on the bus lasted 6-8 hours and includes that many students and in which time we write and record and original song from scratch and produce a music video. The experience had a tremendous impact on the trajectory of my life by exposing me world class cities, artists, and equipment. 

John Lennon Bus
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